1. Mnemonic Sound Opportunity (indabamusic.com) →

    The indabamusic.com site is a steady stream of open-call music-making contests, often in the form of remixes. This latest contest, with a due date of July 24, 2012, takes a different approach. Titled “Mnemonic Sound Opportunity,” the goal of it is to produce an original and memorable sound to serve as a “unique acoustical snippet that is associated with a brand.” The contest doesn’t name the client, but provides this description: “We succeed when our customers and communities succeed. Through experience, hard work and understanding what’s important to our customers, we give them the help and guidance they need to achieve their financial goals.” And it asks that the following “attributes” are incorporated: Hope, Optimism, Trust, Friendliness, Positivity, Understanding, and Progressiveness.

  2. Another Kit Kat commercial that revives the idea of a jingle by employing real-world sounds.

  3. The commercial jingle may seem like an outdated thing in our media-savvy era, but this Kit Kat advertisement revitalizes the idea. It employs everyday sounds associated with the candy as the raw material with which the familiar melody is performed. The sound sources aren’t merely the rip of the package and the crunch of the bite. Also included are everyday noises from the workplace, thus emphasizing the Kit Kat idea of serving as a break. From an artistic standpoint, it’s a nice latter-day employment of the sort of thing generally associated with the movies of Marc Caro and Jean-Pierre Jeunet. From a practical standpoint, it’s not that unthinkable that Kit Kat chewers might actually come to hear the theme in their heads next time they take a bite, and to have a positive association with it.